創業成功關鍵在於專注「核心競爭力」

作者 : Rick Carlson

半導體產業在2017年迎接「春天」,正是個創業的好時機…

筆者最近從不同的消息來源聽到,不只在美國矽谷,全球各地都有一些在電子設計自動化(EDA)與半導體新創公司方面的投資活動;這是2017年開春以來頗令人欣慰的消息,而且遲到了很久…有資金,就會持續催生創新產品、推動產業成長以及其他成果。

不過因為我們這個產業缺乏資金流動太長時間,那些新創公司的領導者也面臨經驗不夠的窘境;那些得靠自己開展事業的新生代企業家們,迫切需要有「導師」能馬上提供與一系列公司營運決策相關的建議。

在這個時候,任何一位稱職的「導師」/顧問都會從判別公司的「核心競爭力」著手,這是每家企業在訂定策略以及差異化時一定要仔細考量的題目,特別是對新創公司來說。

當新創公司專注於自己的核心競爭力,就越能擁有以更快速、更具成本效益方式開發產品的能力;在某些案例中,一家新創公司若恰當地把產品設計的非關鍵部份外包,甚至能讓開發週期縮短12個月以上的時間。

這也意味著不需要額外招募開發工程師,要尋找具備合適經驗、技能與個人特質的人才,往往會耗費許多寶貴時間與資源。

外包的另一個好處是能減少業務銷售時的障礙,特別是如果你外包的對象是具信譽的知名服務/工具/IP供應商,你的銷售流程可能會加快許多,因為潛在買主對那個知名供應商有信心,或者有時候你的客戶可能也曾經是那位供應商的客戶。

如果時機正好,這還能為新創公司提高身價──當新創公司的潛在買主熟悉提供那家新創公司特定服務的供應商時;在EDA與半導體產業圈子裡,收購方會更傾向於買下與可靠/知名供應商合作的新創公司,因為在盡責調查期間,那家供應商的信譽能為收購方降低風險。

當然,外包也會有風險,畢竟各家供應商也會有良莠不齊的情況;已經確定了核心競爭力、準備好將產品開發流程中某部份外包的新創公司,應該要謹慎評估外包供應商;新創公司需要尋找有良好紀錄、能提供妥善客戶支援的外包供應商,來自其他人的推薦也很有幫助。

關於產品設計流程部份外包,筆者能舉出很多成功案例,而或許半導體IP又是特別凸顯核心競爭力重要性的一個領域;IP供應商為系統單晶片(SoC)設計提供關鍵的功能區塊,如果一家IC設計新創公司嘗試自己打造市場上已經有的IP區塊,有可能得花上一年以上的時間,而且那樣的IP早就已經成熟。

大多數IC設計新創公司可能無力承擔自己開發IP的任務,或者是因此而拖累公司的發展;但如果選擇與一家IP供應商合作,就能更專注於以核心競爭力進行產品開發專案,並因此取得更好的整體成果────無論是硬體或是軟體IP都能達到相同的效果。

把「核心競爭力」放一邊,既然2017年伊始在EDA與半導體產業領域出現更多投資活動,且讓我們一起期待可以在接下來看到一些有趣的IP以及更先進的EDA工具問世!

編譯:Judith Cheng

(參考原文: Focusing on Core Competency,by Rick Carlson;本文作者為Verific Design Automation 全球銷售副總裁,具備EDA產業23年豐富經驗)

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