科技業商務活動的虛擬新常態…

作者 : Nitin Dahad,EE Times歐洲特派記者

想像一下若electronica、Embedded World或CES能創造更栩栩如生的體驗,讓觀眾可以和與會者、參展商的數位分身或真實影像互動,將會帶來更大的價值...

如果你問我,2020年對我來說最大的改變是什麼,一個排在所有事情前面的就是:無法旅行。我們這一行出差旅行的主要原因之一,是參加研討會、展會等活動以報導最新產業趨勢與發展,採訪廠商了解其技術,或者是從記者會得知新產品/業務訊息。

今年,在3月份開始第一次封城(EETT編按:作者居住在英國倫敦)之前,我有參加在美國拉斯維加斯舉行的國際消費性電子展(CES)、在義大利波隆那舉行的HiPEAC (High Performance and Embedded Architecture and Compilation)高性能運算技術大會,以及在德國紐倫堡舉行的Embedded World嵌入式應用展,期間還有幾場在倫敦的記者會。

前往參加那些會議通常很難睡個好覺…在白天,得聽演講、參加安排好的會議,而且會與通常是不期而遇的一些人展開即興對話;到了晚上,則是得開始寫稿…第二天,所有的事情又會再重複一次。而當各種活動轉為虛擬──首先是記者會,再來是研討會──起先會讓人覺得是上天的恩賜,我們不用再到處出差還是能獲得同樣的資訊,感覺省下了很多時間。

一開始,虛擬會議看來只是花俏的PowerPoint簡報檔,但它們越來越進步…第一次讓我印象深刻的活動包括在法國Grenoble舉行的Teledyne e2v記者會,還有在美國紐約舉行的Inside Quantum Computing大會。

當線上活動開始變得越來越好,我開始注意到其他的小麻煩,像是台積電(TSMC)的歐洲媒體日,內容沒有什麼問題,但有一些「資深」記者(包括我自己)發現登入程序非常繁瑣,而且整場活動的聽眾都聽到了我們之中的一個,在嘗試登入時不小心飆出的粗口。

但是,因為無法出差而能讓我們不必舟車勞頓、節省很多時間的想法,被證明只是個幻想。因為當所有事情都變成虛擬,我們一天之內反而得參加更多場活動,一個接著一個:緊湊安排的簡報、保密的記者會…每個星期我們得處理的事情比往日真人親自出馬的還要多,如此大量的資訊讓我忍不住想,我們的腦袋沒有爆炸還真是奇蹟!

我承認各種虛擬活動的舉行隨著時間推移變得更熟練,我們應付那些大量活動的方法也更聰明。其中我偏愛各種線上圓桌論壇、特別是邀請了一些產業高層出席的;例如慕尼黑電子展(electronica)的2020年CEO圓桌論壇(線上),讓我真的獲益良多;而如果能有互動性就更好了。

我們的出版集團ASPENCORE也會舉辦虛擬線上活動,而且隨著經驗累積越來越熟練。像是我們在electronica期間舉辦的嵌入式技術論壇電力電子論壇,證明互動性效果相當不錯;在問答時間讓我們感覺就好像在某個現場與聽眾、講者齊聚一堂。

而有時候,必要性往往會成為創新發明的動力──像是當我們為了在中國舉行的一場活動,被要求針對ASPENCORE今年稍早出版的「Silicon 100」報告錄製一段視訊採訪,讓我得在非常緊迫的截稿時間迅速找到解決方案…

於是我的「工程師魂」發威,到線上商店採購了一些智慧型手機可用的周邊配件與藍牙裝置,只花了幾英鎊就在家裡打造了一個專業的影音工作室。能只用少少的時間跟金錢就實現許多可能,這真的很神奇。

回歸正題。在前面提到的electronica電子展圓桌論壇上,與會的CEO們表示,就算是新冠病毒肺炎(Covid-19)疫情帶來的限制解除,我們恐怕也很難再回歸舊有的常態。商務出差旅行就是一件可能會永遠改變的事情,企業與員工必須要習慣在不一定所有人都到同一個現場的情況下,更有效率地舉行會議並且與全世界的團隊協作。

不過在虛擬會議與活動的世界中,還是缺少了一些東西。在我看來,虛擬平台能讓我們取得也許80%所需的東西──因為通常一些新想法與創新火花,都是在研討會/展會現場以及辦公室走道上的即興對話中激發。

對我來說,一場會議的集中場所與壓縮的時間框架,再加上多個利益相關者齊聚一堂、激發了那些即興、具深刻見解的對話,讓我能對實際上發生的事情有更清楚的了解。而來自產品經理或是工程師們的實際動手展示,搭配對關鍵技術突破的講解,是真正的價值所在。

而在參加過一些虛擬展會之後,我發現它們的歷史可以追溯到1990年代──當我們下載PDF檔案取得虛擬展示攤位的更多資訊,或是點擊某個連結去觀看視訊,很像是電腦遊戲產業曾經帶給大眾的體驗。例如《模擬城市》(SimCity)或是《第二人生》(Second Life),試圖為玩家帶來有如現實世界的體驗,而後來的許多PlayStation與Xbox遊戲,更進一步創造了不同環境的真實體驗。

現在,想像一下若electronica、Embedded World或CES能創造更栩栩如生的體驗,讓觀眾可以和與會者、參展商的數位分身或真實影像互動,將會帶來更大的價值。或許科技產業的B2B模式需要向消費性市場的遊戲產業學習,思考如何能更進一步提供所有虛擬會議、線上展會與記者會的參與者身歷其境的感受。

編譯:Judith Cheng

(參考原文:My Take on 2020: Tech Industry Needs to Learn from Gaming,by Nitin Dahad )

 

 

 

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